Brand Community Playbook with Shaun Loughlin from LeMieux

Want to see a great example of brand building community around loyal audience in a mobile app?

Take a look at our interview with Shaun Loughlin from LeMieux That is the playbook for 2026 for many brands who want to succeed.

- Almost 40% of sign-ups have been new known consumers;
- Revenue from the App is showing incremental growth to e-commerce sales right from the start;
- 10 GBP is the customer acquisition cost in the App (much lower then website);
- Top segment is opening mobile App 40-50 times;
- No discounts to acquire users - non-monetary benefits like access to events, special product drops are the key.