An AI sales associate.
Not another chatbot.
IMSHOP.AI helps Boska customers discover, compare and choose the right product—while also resolving service questions with real commerce and order context.
Support answers questions.
Commerce AI creates demand.
Built for commerce
The conversation starts with product discovery, purchase confidence and revenue—not merely ticket deflection.
Context before answers
Different prompts and questions are used across search, category, product and post-purchase moments.
A product team, not a login
Boska gets a dedicated Product Manager, weekly optimisation and an active backlog of commercial use cases.
From gift finder to
professional advisor.
The visuals below are taken directly from the Boska proposal and prototype work—not generic stock examples.
Gift finder
Recommend the right present based on recipient, occasion, budget and how they like to cook or host.
Cheese expert
Guide shoppers towards the correct slicer, fondue set or serving solution through practical questions.
Professional equipment
Qualify cheese type, daily volume, restaurant size and workflow before recommending equipment.
Order assistant
Show status, expected delivery and the next action directly inside the conversation.
Different tools.
Different outcomes.
This table deliberately separates demonstrated capabilities from general market positioning. “Limited” or “not demonstrated” refers to the examples reviewed for the Boska proposal—not a claim that a vendor can never support the capability.
| Capability | IMSHOP.AI | Twini | Tidio |
|---|---|---|---|
| Primary goal | ✓Increase conversion, AOV and sales | –AI commerce assistant with more reactive product Q&A | –Customer-support automation |
| Proactive AI sales conversations | ✓Built for proactive guided selling | –Limited / depends on implementation | –Not the primary product focus |
| Behaviour-based icebreakers | ✓Page, behaviour, intent and journey stage | –Limited in the examples reviewed | –Support triggers and automations |
| Search-page assistance | ✓Native use case | –Not visible in the examples reviewed | –Not a core use case |
| Category-page assistance | ✓Native use case | –Not visible in the examples reviewed | –Not a core use case |
| PDP guidance | ✓Contextual questions, comparisons and recommendations | –Primarily product and service questions | –Product Q&A and support |
| Need qualification | ✓Asks follow-up questions before recommending | –More reactive in the examples reviewed | –Primarily resolves incoming questions |
| Dynamic upsell and cross-sell | ✓Built into the guided-selling journey | –Limited | –Available mainly through automations |
| Gift finder | ✓Boska-specific guided-selling flow | –Not demonstrated | –Not a core use case |
| Professional / B2B advisor | –Qualifies use case, volume and operating context | –Not demonstrated | –Primarily service oriented |
| Order-status experience | ✓Returns order details inside the conversation | –Example reviewed redirects to tracking | –Strong support capabilities; setup dependent |
| Previous purchases and customer context | ✓Can be connected to commerce and customer data | –Limited / setup dependent | –Available through integrations |
| Commerce actions | ✓Product cards, add to cart, wishlist and guided next steps | –Some commerce functionality | –Support-first actions and automations |
| Dedicated Product Manager | ✓Included in the Boska proposal | –Not part of the compared proposition | –Not part of the standard software proposition |
| Continuous commercial optimisation | –Weekly optimisation and active backlog | –Platform-led | –Platform-led |
| Customer-specific roadmap | ✓Possible because IMSHOP.AI owns the platform | –Product-roadmap dependent | –Product-roadmap dependent |
You do not simply receive software.
A dedicated Product Manager works with Boska to optimise conversations, introduce new commercial use cases and improve performance over time. Because IMSHOP.AI owns the platform, customer-specific functionality can be developed when it creates value.
Launch the AI sales associate across three brands.
Covers Boska, Forged and Style de Vie.
Plus token credits. Six-month prepayment after launch.
Combined for Forged and Style de Vie, plus token credits.
Scoped separately after understanding the needs of account managers and professional customers.
Prepared personally for Denise and the Boska team.