“We've received a great amount of positive feedback. “Everything is so simple now, awesome!”.
Also, imagine the situation:
Customer: I’d like this pair of shoes, but in a different color.
Sales person: You could try on the one that we have here, these white shoes, they are exactly the same as the red ones, which we will deliver to you. How do you like it?
Customer: Great, thank you!
Customer loyalty has increased.