A community app is software that enables creators and aspiring community leaders to build an online oasis where like-minded individuals can interact, share opinions and experiences, and support each other's efforts.
The PROsof the community in the app
Re-engagement with the customers
Encourage brand ambassadors to share content and create events
Add non-monetary rewards to loyalty in addition to cashback on purchases
This app was originally designed as a jogging tracker. NRC is now a community of running enthusiasts around the world, within which users actively interact and participate in events and competitions.
NIKE Run club
First built as a loyalty programme, Sephora Beauty Insider has become one of the most popular beauty communities, a place where every user can share ideas, thoughts and looks in the user's profile blog.
Sephora Beauty INSIDER
A community of Lego enthusiasts brings together creative people from all over the world. In the newsfeed, users share their Lego creations and organise offline events.
A worldwide community of Apple owners and brand enthusiasts shares insights and knowledge. Apple Community+ strives to make everyone feel welcome and inspired through thoughtful collaboration, an idea that deserves to be celebrated.