AllTime is developing a new sales channel for mobile traffic

AllTime launched a mobile application using IMSHOP.AI within two weeks. The average purchase amount within the app surpasses that of the mobile website by 34%. After four months of implementing the smart banner, the application contributes to 17% of the online store's revenue, and it boasts an App Store and Google Play rating of 4.9.

In 2021, AllTime, with 70% of its traffic coming from mobile devices, responded to customer requests by launching an MVP application using IMSHOP.AI. The aim was to test the hypothesis that the application would be beneficial for customers.

Application launch within two weeks

"We've seen our mobile traffic grow year by year, alongside receiving requests from our customers. As a result of our efforts, we now have user reviews on Yelp and in the App Store along the lines of 'thank you, finally an app,' and our app ratings on both the App Store and Google Play are nearly 5 stars"

Marina Chistyakova
Head of Marketing, AllTime

At IMSHOP.AI, we typically launch an application within 1-1.5 months. Our team integrates the website, logistics, payment processing, and the store's loyalty system into our platform. After the launch, the brand analyzes its business metrics and decides whether to further develop this sales channel.

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"During our initial project launch meeting, we discuss with the brand's team the purpose behind developing the application. More often than not, brands are looking to boost sales, just as was the case with AllTime. An AllTime programmer wrote the code following IMSHOP.AI's documentation, and we integrated the store's systems with ours. We were able to release the application to the app stores within just 2 weeks"

Alex
Senior project manager IMSHOP.AI

A new sales channel: Enhance search functionality and boost conversion

For AllTime, the application has become an additional sales channel. After the launch, the brand's team analyzed the metrics of both the mobile website and the app. They observed that the app was attracting new AllTime customers, as the conversion rate on the mobile website remained consistent.

"The initial users who joined us did not come from the smart banner but specifically from store searches"

Marina Chistyakova
Head of Marketing, AllTime

From February to April, the average conversion rate in the AllTime app stood at 4.6%. According to IMSHOP.AI's experience, this is the average conversion rate for jewelry brands. However, from November to January, the average conversion rate was at 3.1%.
The goal was to increase the number of purchases and improve this metric.

The AllTime team and the product manager at IMSHOP.AI conducted an analysis of the user journey immediately after the release. They found that a significant portion of customers used search to find products. In order to optimize the search, streamline the user journey, and increase conversion, the teams implemented Elasticsearch technology in February.

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"After implementing Elasticsearch, conversion rates increased, along with the number of purchases and active users"

Marina Chistyakova
Head of Marketing, AllTime

The AllTime team has confirmed the hypothesis that the application would be beneficial for users. The app has received excellent ratings with a 4.9 on the App Store and a 4.8 on Google Play. Additionally, the brand has received positive reviews both in app stores and via email. The average conversion rate in this sales channel from February to April was 4.6%.

The company is committed to enhancing the application to create a seamless user experience. Currently, they are working on a feature that will synchronize the wishlist and shopping cart. Users will be able to add items to these lists on one device and complete the purchase on another, further improving user convenience.

Application results and development plans

"This is a typical user behavior pattern: a user adds items to their wishlist on the website during a lunch break from their computer. Later, they are retargeted, and they access the mobile application, where they add more items to the wishlist. Ultimately, the buyer makes their selection from the items stored there. We decided to introduce this feature because cross-browser compatibility is essential for the brand, and we received requests from users for this functionality"

Marina Chistyakova
Head of Marketing, AllTime

"The cost we incur for support is fully justified by the revenue generated from the application and the satisfaction expressed in customer reviews. We understand that launching the application was a worthwhile endeavor, and we are heading in the right direction"

Marina Chistyakova
Head of Marketing, AllTime

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