I know that you've put in a lot of effort to attract customers to your shop and are still doing your best to re-engage them. You've definitely noticed that the statistics for SMS and emails show that the open rate is decreasing. Retargeting campaigns are becoming more and more expensive, and moreover, competitors are capturing the traffic.
Today retailers are searching for the methods to keep their customers engaged and encourage them to make new purchases while remaining loyal to their brand. In brief, retailers are seeking ways to enhance customer retention.
Retention is a key metric for online stores, because it's cheaper to sell to existing users compared to acquiring new ones. According to Semrush, the likelihood of new customers making a purchase ranges from 5% to 20%, while the probability of selling to existing customers is significantly higher, at approximately 60% to 70%
In this article, I'm going to share proven eCommerce app customer retention mechanics and features our clients apply to grow retention 2X and more
. Please, read until the end. The most potent strategy is a dessert.