The launch of the new iPhone presented a unique opportunity to garner installations and capitalize on the soaring demand. To seize this chance, we introduced the initial version of our application alongside the iPhone sales launch. Our assumption was that the organic traffic, driven by the constant gadget-buying audience on the App Store and Google Play Store, would naturally generate sales without advertising.
We outlined several objectives aimed at boosting revenue:
- Enhance purchase conversion rates.
- Establish a seamless omnichannel sales strategy.
- Boost the frequency of repeat purchases.