While not the most obvious approach, a loyalty program
is a fundamental tool for increasing the average order value. When customers receive a bonus card or cashback for their past purchases, they are incentivized to return to your store for future purchases rather than going to a competitor.
For instance, if you sell cosmetics from various brands, a new customer receives a bonus card with the discount value determined by their cumulative purchases. When they need skincare or makeup products in the future, they are more likely to return to your store to take advantage of their higher discount, thereby increasing their loyalty to your brand.
Additionally, a loyalty program
can help you build a community around your brand or store. Existing customers will spread the word about the great deals they get, bringing new clients in.